“The Big Secret” Teaser – Book Launching May 4!

……..Much has been written about Southwest Airline’s alignment, marketplace disruption, and enduring success. Fueling employees’ devotion, passengers’ enthusiasm, and financial fruits, Southwest is a true illustration of positive alignment of vision, values, leadership, behavior, and rewards for all parties – employees, stockholders, and customers. The resulting impact was leveraged exponentially, magnified, and shared! More recently, alleged improprieties … Continue reading “The Big Secret” Teaser – Book Launching May 4!